Visit Saint Paul Summer Campaign
This is one of the more whimsical summer tourism ad campaigns I’ve created over the years for Visit Saint Paul. Working with the team at Hailey Sault, we concepted a campaign that welcomed visitors to discover all of the fun things that Saint Paul has to offer. The campaign spanned multiple digital channels across five unique personas.
Key roles:
Concepting & Visual Strategy
Short-form Video Editing
Paid Social Media Ads
Landing Page Design within their CMS platform
Video
People living within a 300-mile driving radius of Saint Paul, MN were the target audiences—thus the road trip idea was born. This is the first of five persona-driven videos that were created for the campaign.