Visit Saint Paul Summer Campaign
This is one of the more whimsical summer tourism ad campaigns I’ve created over the years for Visit Saint Paul. It’s such a joy to invite and engage people to visit Saint Paul in unique, eye-catching, and vibrant ways!
Key roles:
Concepting & Visual Strategy
Short-form Video Editing
Paid Social Media Ads
Landing Page Design within their CMS platform
Video
People living within a 300-mile driving radius of Saint Paul, MN were the target audiences—thus the road trip idea was born. This is the first of five persona-driven videos that were created for the campaign.