This was a fun rebranding project for Jen and Scott’s homemade BBQ sauce. We worked together to refine an illustration of Scott’s dad, Clyde, the inspiration behind the name and label design. They also wanted to create a parent brand for future products they plan to release. Together, we came up with a whimsical design featuring different types of animals typically barbecued balancing atop one another. This creative idea was born from their tagline, “Bring balance to your BBQ.”